Once you reach a high rating in your favorite game, for example, in the ranked system of Dota 2, you may be invited to a professional esports team known worldwide. From this period, you were becoming not just a player, but a media person, an esports professional who will be tracked on social media and different news portals to get information about the training you had or history you got behind your shoulders. Also, many people would want to go along your steps of becoming a professional player, which also means a connection with the community of the game and esports inside it. So, why is it crucial not only for the experienced player but also for big esports organizations to create a way to connect with the community via social media?
Announcements and main information
As everybody knows, there is a lot of information from each professional esports organization during the year. It can be simple esports news about some innovations in the global announcement of the tournament. Still, also it may be a piece of general information about plans of specific esports teams to change some players or main details on the team`s training condition. As usual, we may see in CS.GO teams may influence a lot of upcoming performance of esports team on the nearest tournament because of possible reshuffles or presence of stand-ins in the group and decreasing the quality of version of it.
On the other hand, it is essential to realize that worldwide known esports teams also post a lot of information about outside activities of the company. It may be the charity LAN tournament or some other business activities of the group, which may affect the total loyalty of people toward it. For example, Team Na`Vi has a lot of different projects inside and outside the central county in the sphere of multi-discipline presence in various games.
The presentation of sponsors of esports teams
If we speak about the professional esports teams that have a good performance throughout the year and show results on the stage, there might be sponsors supporting those teams in their activity. As we may see, one of the biggest supporters nowadays is Red Bull and Monster Company which help a lot of Dota 2 sections along their way of maintaining on the professional arena. In order of sponsorship, all groups need to mention their sponsors in different activities on social media, which is also very important for their cooperation.
Good image
Last but not least, the social media of each esports organization is the face of the company in the global arena. It helps to influence the responding of people towards all information which upcoming in esports news and manage it that it will be positive or at least not harmful. So, we might see a lot of cases when the team’s performance was really average or even worse. However, with the help of instruments such as social media, organizations could still show it as not their fault or reduce the negativity of community thinking about the situation. It is a powerful tool for gaining the loyalty of people and fans even during the worst times of the company.
